After 40 years of highly effective work in the community helping women who face alcoholism and addiction, Our Hope Association was at a turning point that called for a bolder, bigger menu of services and an effort to reach more women beyond Grand Rapids. DVQ Studio was invited to share in Our Hope's journey as the incredibly talented staff and dedicated board took on the task of re-imagining Our Hope's future.
The compelling service offerings that resulted from this work called for an equally compelling brand, one that could position Our Hope in the somewhat crowded landscape of women's recovery centers. Over the course of more than a year, DVQ Studio partnered with Our Hope to create a logo, messaging platform, communications plan, and a set of core communications tools:
Services provided: Facilitation, concept development and design, with an emphasis on reflecting the energy and rigor of Our Hope's distinct approach, yet embodying the compassion, respect, and dignity provided to clients and their loved ones.
Services provided: Content strategy, writing (for key pages), web design and web development (using Drupal as a content management system)
Services provided: Content strategy, writing and design
If you have not heard of Our Hope Association but care about the issues of alcoholism and addiction, check out their website and watch their calendar for upcoming public tours. They work in a beautiful Heritage Hill home and are eager to share it with more people who can support this important work. They also offer private consultations to women and families facing alcoholism and/or addiction, and appointments can be made via their website as well.