How we work

We strengthen organizations, not just brands. It’s easy to get distracted by the latest communications trends and tools, even when they may not be relevant to your work and audience. Our approach digs deeper, keeping your mission and strategic direction at the core. We focus on understanding what makes your organization tick: its vision, strengths, approach, services, and more.

Using this holistic approach, we shape stories and strategies that are true to your organization and realistic for what it hopes to achieve. We do this by partnering with you in a process of listening, framing, and creating.

Listening

Communicating well is all about asking the right questions. Our relationships begin with a period of “strategic curiosity” in which we help clients discover and define who they are or who they want to become. We listen through:

• Workshops
• Interviews
• Surveys
• Research

Framing

After uncovering your organization’s essence and vision, we help shape that into a clear and compelling identity. This becomes a framework from which your organization can communicate, raise funds, engage people, and work to achieve its mission. Framing includes design and development of your:

• Brand identity, such as logo design or refresh
• Messaging platform
• Case statement
• Communications plan

Creating

From logos and brochures to websites and campaigns, we develop tools that are clear, consistent, and compelling. We strive to help organizations connect their mission to action. Anyone can design a good-looking brochure – our job is not done until we have helped our clients raise money, recruit volunteers, serve people, and move closer to achieving their purpose.